Bruce Gilham Jr.

All work · Media & entertainment

Universal Music Group (via New Reach Consulting)

Seventeen years through one consultancy. At UMG, a catalogue feed reconciled field by field against the rights database, and core queries cut from thirty seconds to under one.

Years
2009–2026
Sector
Music catalogue and rights
Role
Architect and technical lead
Outcome
Still running

What was wrong

A catalogue data dump had to be reconciled against the internal rights database, and the feed had to be specified well enough that outside organisations could build interfaces from it without seeing UMG's internals. Separately, the core queries took thirty seconds.

What I built

Reconciled the dump field by field and wrote the feed specification as two deliberately separated documents — a functional description with internal processing stripped out, and an implementation document written so it could be handed to any outside organisation. Later, for the same consultancy, architected a festival ticketing and cashless-payment system: scheduled cloud jobs pulling events and venues from three ticketing platforms into a curation screen, with a point-of-sale for festival vendors that charged a customer's in-app wallet. The requirements existed only as PowerPoints and PSDs that contradicted each other, so I refused to start from screens and drove activity and sequence diagrams first.

What happened

Core query times from thirty seconds to under one. The only client relationship in the archive still live at its end.

Stack

Classic ASP C# .NET Azure Azure SQL Azure Web Jobs Entity Framework SQL Server ASP.NET
Running something like this? What I do about Classic ASP

Have a system like this one?

Tell me what it does, what it is written in, and what breaks when it goes down. I will say plainly whether I can help.

Tell me what it runs on